At a glance.
All four answer the same family question — who to call, where things are, what falls due — in a form you can print and keep. The overlap is the question itself — who writes the answer, and whether anyone checks it, is where they diverge.
| My Estate Kit | Age UK | WillSafe UK | Valoren | |
|---|---|---|---|---|
| Price | £29 | Free | £15 | £29 |
| How it's produced | Blank — you fill in 13 documents yourself | Blank — you fill in 36 pages yourself | Blank — you fill in the binder yourself | Written up from your answers to twenty online questions, with a deadline page computed from your dates |
| Checked by a person | No | No | No | Yes — before it's sent |
| How it arrives | Digital PDF, print at home | Free download, or a print copy ordered free by phone | Digital PDF + editable Word, download only | Emailed in one business day, and printed & posted |
| Money-back window | 30 days | Free — nothing to refund | 30 days | 30 days |
| Who's behind it | Help Senior Ltd — incorporated 13 Aug 2026 | Registered charity | See §4 — the name on their own Terms doesn't match Companies House | Standard Index Group |
My Estate Kit, Age UK and WillSafe UK figures checked 23 August 2026 — full sources in canon/compare-sources/. Valoren figures from src/lib/pricing.js and src/lib/physical.js, the site's own live truth.
Where they win.
Say it plainly: two of these three are genuinely strong at what they set out to do, and the third undercuts everyone on price.
Age UK's LifeBook is free — download it, or order a print copy free by phone on 0800 678 1602. Nobody selling a paid product can match that on price. It's a well-organised 36-page booklet across six colour-coded sections (personal details, life contacts, financial, documents, possessions, final wishes), published by a long-established registered charity. If cost is the only thing that matters, this is the honest answer.
My Estate Kit's ladder goes further than one £29 product. The Settled Family Pack (£47, was £94) and Complete Peace-of-Mind (£76, was £144) add a homeowner's pack, an executor's-mistakes guide, a six-month action calendar and priority support — more density of prompts than a single blank template, for anyone who wants it. Its 30-day money-back guarantee is stated plainly, twice, with a stated 48–72 hour refund turnaround.
WillSafe UK is the cheapest paid option here by a distance — £15 for a PDF and an editable Word document together, useful if you'd rather type directly into the file than print and handwrite. It carries a 30-day money-back guarantee too.
Two points of honesty, for balance, not buried in the small print: our Kit's 30-day money-back window matches My Estate Kit's and WillSafe UK's — that's parity we deliberately matched, not an advantage. And Age UK's LifeBook can be ordered free by phone as a print copy; ours now does too, as standard. Emailed as a finished PDF within one business day — and printed on archival stock and posted to you in a wallet, with the Start Here card.
Who's behind each product.
Every one of these is a real, buyable product. Who stands behind it is worth knowing before you pay — here is exactly what the public record showed on 23 August 2026, and nothing more.
Age UK is a long-established registered charity — with a public record any buyer can check in a minute. No caution needed here.
My Estate Kit is operated by Help Senior Ltd, incorporated 13 August 2026 — ten days before this check — at a formation-agent address in Covent Garden, London. Its sole director is resident in Indonesia. My Estate Kit's own site footer names Help Senior Ltd as the operating entity, so this isn't inferred. None of this means the product isn't real: the Family Handover Kit matches its own description and the 30-day refund is stated plainly, twice. It does mean the company has no trading history yet.
Review figures, dated and stated as numbers only: on 23 August 2026, My Estate Kit's own homepage stated a rating of 4.9 stars from 318 reviews, and Trustpilot's page for the same business showed 4.6 stars from 108 reviews. Different platforms count different review pools. We haven't analysed what either set of reviewers said, and don't characterise it.
WillSafe UK's own Terms of Use name its operator as "WSC Group Ltd," with a company number attached. Checked directly at Companies House on 23 August 2026, that number is registered under a different name — COMPAREENGINEERING.COM LTD. The company is real: incorporated 25 March 2026, with a named, identity-verified UK-resident director, and it moved its registered office two weeks after incorporation. We can't tell from the public record whether "WSC Group Ltd" is an unregistered trading name, a rename not yet filed, or a citation error — only that the two names don't match.
Valoren trades as a name of Standard Index Group, itself in formation — stated here on the same terms we're asking of the other three.
The honest matrix.
Age UK's LifeBook. A print copy can be ordered free by phone.
WillSafe UK — £15, digital only.
My Estate Kit's Settled Family Pack (£47) or Complete Peace-of-Mind (£76).
Valoren — £29. Emailed as a finished PDF within one business day — and printed on archival stock and posted to you in a wallet, with the Start Here card.
Nothing here is exclusive — our gap audit will tell you what a completed template is still missing, whenever you're ready.
Read §4, below before any of the four — the public record is different for each.
Three rivals, answered honestly.
The kit, written up from your own answers.
If all you want is something free this weekend, Age UK's LifeBook is a genuinely good answer.
My Estate Kit, Age UK and WillSafe UK figures are drawn from myestatekit.co.uk, ageuk.org.uk, willsafe.org.uk, Companies House and the Charity Commission register, checked as of the date above. Informational, not advice. England & Wales.