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Compare · wills & legacy planning

Octopus Legacy and Valoren want the same thing. We build it differently.

Valoren leads with the operational estate — the records, accounts and instructions your people will actually need on the day. Octopus Legacy — formerly Guardian Angel, part of the Octopus group since 2022 — leads with the will and the emotional legacy around it. The honest difference is scope.

This page sets the two out side by side — what each will costs, what surrounds it, and who is behind each — dated and sourced. Where Octopus Legacy sells something Valoren does not, it says so.

Facts checked · 13 July 2026
§1

The two products, side by side.

Octopus LegacyValoren
Simple will£150 single / £250 couple£149 single / £229 mirror
Will with trust£450 / £750 coupleRouted to a professional — honest check before you pay
UpdatesFree first year, then £10/yrWill Watch: 12 months included, then £8.99/yr
BackingOctopus group (since 2022)Standard Index Group
Centre of gravityThe will + emotional legacy + communityThe operational estate: records, contacts, instructions
What Octopus Legacy is
§2

A will, with legacy content around it.

Octopus Legacy sells wills, and publishes legacy-planning and bereavement content around them. It was Guardian Angel until the Octopus group took a majority stake in 2022 and rebranded it; guardianangel.network now redirects there.

Their simple will is £150 single and £250 for a couple. A will with a trust is a packaged product at £450one Valoren does not sell; ours routes a trust-needing situation to a named professional instead. The first year of will updates is included free, then £10/yr.

Similar values, different scope
§3

Both believe the document is the beginning, not the end.

Both companies believe the document is the beginning, not the end. We differ on what comes next. Octopus Legacy's "after" is largely emotional and communal — messages, memories, support for the bereaved. Valoren's "after" is operational: the household dossier — every account, policy, contact and instruction your executor will need, kept current and findable, checked annually.

Both matter. They are different products, and a family could sensibly hold both. But if the question is "will my executor be able to actually run this estate?" — that is the layer we build, and it is not the layer their product centres on.

The practical comparison
§4

Price won't decide this. Three things might.

On the will itself the prices are close — their £150 to our £149 — so price won't decide this. Three things might:

Octopus LegacyValoren
The trust routeTheir £450 will-with-trust is a defined product.Our honest check routes trust-needing situations to a named professional before you pay — theirs more packaged, ours more conservative.
The update modelTheir subscription updates the will.Will Watch checks the will against your life and tells you whether it still fits.
The records layerNot the centre of their offer.Ours is the product — the household dossier.
If the will is the decision
§5

The will, plus the layer around it.

A Valoren will is £149 single or £229 for mirror wills — close to Octopus Legacy's own £150/£250, but it includes National Will Register entry and 12 months of Will Watch, the annual check that it still matches your life.

Valoren Will
Guided online questions · free to check first
£149
Single · £229 mirror
Start your will — registration and Will Watch included
National Will Register entry12 months of Will Watch
FAQ

Octopus Legacy, questions answered.

They share a parent — the Octopus group, which took a majority stake in 2022 and rebranded Guardian Angel as Octopus Legacy.

It is not the energy company itself.
It became Octopus Legacy — same service, new name and backing; guardianangel.network now redirects there.
On a simple will, effectively neither — £150 vs £149.

The real comparison is what surrounds the will: their community and legacy content versus our registration, Will Watch, and household dossier. Decide on scope, not on the pound.

Informational, not advice. Octopus Legacy figures are re-checked against their own published pricing at each update; confirm current terms directly with Octopus Legacy before acting. Facts checked · 13 July 2026.

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